WebMCP is the new standard from Google and Microsoft that lets AI agents discover and call functions on your site -- like an API that AI discovers automatically. Live in Chrome 146. Ship in 60 seconds with npx webmcp-cli.
Not sure what WebMCP means for your business? Read the 2-minute explainer below
The AI couldn't do it. Your competitor's site could. You lost the booking without ever knowing.
The agent scraped your HTML, guessed at your booking form, and failed after three attempts. It moved on to a competitor whose site was structured for agent interaction. That customer never saw your homepage. Your analytics recorded nothing because the visit never happened.
Without WebMCP
How AI agents see your site today
"Book a table at this restaurant for 7pm tonight"
Unable to complete action. No booking interface found.
Retrying... (3/3 attempts failed)
I found the restaurant's website but can't interact with it. You'll need to book manually.
0%
Task completion
Lost
Customer to competitor
With WebMCP
How AI agents will see your site
"Book a table at this restaurant for 7pm tonight"
Calling bookTable()
Found available slot at 7:00 PM. Proceeding with reservation...
Done! Your table is booked for 7:00 PM tonight. Confirmation #R2847 sent to your email.
100%
Task completion
2.3s
Time to complete
THE SOLUTION
WebMCP defines a standard way for websites to declare their capabilities to AI agents. Instead of scraping and guessing, agents discover exactly what your site can do -- with typed schemas, authentication flows, and parameter validation built in.
1// Define a tool for AI agents2"code-keyword">const bookingTool = {3 name: "bookAppointment",4 description: "Schedule an appointment",5 parameters: {6 date: { type: "string", required: true },7 service: { type: "string", required: true },8 name: { type: "string", required: true }9 },10 handler: "code-keyword">async (params) => {11 "code-keyword">return "code-keyword">await createBooking(params);12 }13};1415// Register with WebMCP16webmcp.registerTool(bookingTool);WebMCP is the open protocol for AI-to-website interaction, proposed and developed by Chrome, Google, and Microsoft. It defines how AI agents discover and use website capabilities.
Every major web transition created winners and losers. This is the next one.
SEO was the great equalizer -- a small business with great content could outrank a Fortune 500 with a bad website. Agent readiness is the next version of that same story. When a customer asks their AI to "find the best Italian restaurant near me" or "book a flight to Paris," the AI does not browse ten blue links. It calls the site that can answer. If your site cannot answer, you are not in the running.
The evolution of web standards
No backend team required. No code changes to your existing site.
Run npx webmcp-cli init and pick from 37+ industry templates. E-commerce, SaaS, healthcare — each comes with pre-built tool definitions.
Tailor the generated schemas to your site. Our AI Co-Pilot suggests optimal MCP configurations based on your stack.
One-click deployment to your platform. Works with Shopify, WordPress, Next.js, and any custom stack.
Works with your stack
Not sure how to define your tools? Our AI analyzes your site structure and suggests optimal MCP configurations. Review, tweak, and deploy.
Generate schemas, test with real prompts, deploy to production, and monitor agent interactions.
One number, 0-100. Know exactly how well AI agents can interact with your site -- with actionable fixes, not vague suggestions.
Describe what you want in plain English. Get production-ready WebMCP tool definitions in seconds. Review, tweak, ship.
What happens when someone asks ChatGPT to buy from you? Test with real prompts across ChatGPT, Claude, and Gemini.
37+ industry-specific templates. Pick your vertical, customize the schema, deploy in minutes. E-commerce to healthcare.
See exactly where you rank against competitors in agent readiness. Know who is ahead and what they implemented.
You decide what agents can do. Permission boundaries, injection scanning, rate limits, and audit logs for every interaction.
Whether you ship code solo or manage a Fortune 500 domain portfolio.
Ship MCP Endpoints with Your Existing Stack
Be Discoverable by AI Agents Before Incumbents Are
Agent Readiness Across Every Domain You Own
Offer Agent Readiness as a Service to Your Clients
Let AI Agents Book, Order, and Buy from Your Site
We are onboarding the first 100 companies to implement WebMCP before it goes mainstream. Founding members get lifetime priority support, direct input on the product roadmap, and early access to every feature before public release.
Free to start -- no credit card required
Chrome 146 shipped WebMCP support to 3.5 billion users. The sites that implement first will be the ones AI agents call first.
Want to see a working implementation? Browse 37+ industry templates with production-ready WebMCP configs.
Straight answers for business owners, developers, and teams evaluating Web-MCP